2014 Convention Schedule and Course Descriptions

JoyGibb Course Description

2014OAC Convention

FridayApril 25, 2014

14Service Behaviors…There’s a lot More to it! (2 ABO)

Quiteoften, the service experienced in your office is what keeps a patientcoming back to your practice. This course is designed to helppractice staffs offer better customer service, which will in turncreate a more loyal customer. Attendees will learn 14 servicebehaviors that, when implemented, will create a pleasant environmentfor patients and staff alike.

SaturdayApril 26, 2014

StrategicPlanning for Your Team (1 ABO)

Successfulpractices usually have one thing in common- a strategic plan. Theseplans work best when everyone who is involved in implementing themhas also had an opportunity in creating them. When employees areasked their opinions about their work tasks and given a chance tohelp create guidelines, they not only take more ownership, but groupplanning can also build team morale and improve the workplaceenvironment. This course will give you an interactive opportunity tosee how group strategic planning can work for you.

LowCost, High Return Marketing and Merchandising (2 ABO)

Whenstructuring their budgets, many business owners might consider thecategory of merchandising and marketing as frivolous and expendableexpenses. But merchandising should be considered a critical elementof effective retailing and history has shown that companies whocontinue to market during economic slow times are usually those thatemerge first when the tide turns. This course will help attendeesmake wise and effective marketing choices without breaking the bank,as well as explore the basic rules of creating displays to create eyeappeal and evoke a desire to purchase, and how to merchandiseproducts and services without spending a fortune.

BestPractices for a Staff Meeting (1 ABO)

Staffmeetings can be used as a developmental tool in training, teambuilding, communication and boosting sales and service. But thereality is staff meetings are usually disappointing at best. Thereare specific ways you can make your next staff meeting moreeffective, enjoyable and productive. The ideas presented in thiscourse will help eye care professionals have staff meetings that areproductive and beneficial for everyone involved.

MakingFrame Vendors and Laboratories Your Business Partners (2 ABO)

Thiscourse is designed to help the eye care professional discoverprograms offered by a variety of frame vendors and laboratories thatwill help them increase revenue within their practice. It will helpthe ECP in establishing the need for responsibility from therepresentatives in financial success for everyone involved. ECP’swill find ways to improve merchandising, education of staff andimprove marketing for little to no cost by creating a workingrelationship with their frame vendor and laboratory representatives.

JuliDewalt Course Description

2014OAC Convention

FridayApril 25, 2014

Communicatingwith Your Patients (1 ABO)

Communicatingwith your patients is more important than most people realize. Doyour patients feel comfortable at your office? Do they understandthe technology you recommend? And will they come back? Communicating with your patients in a way they can easily understandis key. This course is great for novice eye care professionals andwill serve as a great refresher for the more seasoned ones.

ProvidingExceptional Customer Service (1 ABO)

Providingexceptional customer service to all patients is not a “function”per se, but an attitude. An attitude that is defined by firstunderstanding what defines exceptional service; deciding what youwant to provide as a level of service; learning what the customerwants; and delivering above what is expected. By following thesesimple steps, you will be able to deliver exceptional, consistent andgame-changing service.

SaturdayApril 26, 2014

ProgressiveLens Technology: Yesterday, Today and Tomorrow (1 ABO)

ProgressiveAddition Lenses (PAL) designs have evolved over the last 30 years andwith all the technological advances available today, we have aplethora of lenses to choose from. Where did the technology beginand how far can we take it? This course looks at the PAL designs ofyesterday, where the technology has taken us today and what thefuture holds for tomorrow. We hear a great deal about Free Formtechnology today, and this course delves into how these custom lensesare made and why the patient benefits from the futuristic technology.

UsingManaged Vision Care to Increase Profitability & Satisfy Patients(2 ABO)

Intoday’s competitive managed care climate, it is important toconsider every opportunity to capitalize on those plans that makefinancial and administrative sense. Managed vision care can be veryprofitable for the ophthalmic practice that approaches it withquality patient care and service combined with a successful approachto presenting premium products. In this course we will see howVision Service Plan (VSP) can lay the groundwork for a moresuccessful practice through increased profits.

Differentiationin Today’s Modern Optical Marketplace (1 ABO)

Yourpractice isn’t growing as fast as you’d like and dispensary salesare less then stellar. How can you, as an independent practitioner,compete with this growth and succeed in an increasingly competitiveenvironment?

CathyGriffin Course Description

2014OAC Convention

SaturdayApril 26, 2014

RealizingRevenue Through Patient Education (1 NCLE)

Thisclass explores ways to educate your patients about their eyewearoptions and encourage different contact modalities as well asmultiple pairs of spectacles.

Findingthe Key (1 NCLE)

Listeningis the key to helping your patients discover the best lens for theirlifestyle needs. This class helps the fitter feel confident in theirability to guide patients in their quest for that “perfect”contact lens and explain in layman’s terms how lenses workrealistically.